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How To Create New Meta Descriptions with Google Expansion

Expand Your Meta Descriptions Google recently expanded meta descriptions to up to 330 characters. That’s two times the 165 character old recommendation. Work to make meta descriptions around 250-275 characters. Structure them to be complete at 165 characters with the company name and location at the end of 165 characters. Add around 100 additional characters [...]

Content Writer Guide to Topics That Resonate With Your Reader

The Ultimate Goal of SEO is Getting Customers to Buy Search Engine Optimization (SEO) for web text is centered around making pages and blogs discoverable to search engines like Google. In other words, the text is optimized for search engine discoverability. But, the ultimate goal for optimizing text is to get customers to interact (engage) [...]

Strategy for Web Content: Before a Word is Written

Semantic Writing Works Business owners who want writing for their website often have an unclear picture of how a web writer works. It’s not about typing speed It’s not about words per hour It’s not about knowing the industry segment It’s not about getting the copy finished tomorrow That being said, at its core, writing [...]

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