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Content Writer Guide to Topics That Resonate With Your Reader

The Ultimate Goal of SEO is Getting Customers to Buy Search Engine Optimization (SEO) for web text is centered around making pages and blogs discoverable to search engines like Google. In other words, the text is optimized for search engine discoverability. But, the ultimate goal for optimizing text is to get customers to interact (engage) [...]

Strategy for Web Content: Before a Word is Written

Semantic Writing Works Business owners who want writing for their website often have an unclear picture of how a web writer works. It’s not about typing speed It’s not about words per hour It’s not about knowing the industry segment It’s not about getting the copy finished tomorrow That being said, at its core, writing [...]

Target Customer Segments With Tailored Web Content

Writing for Specific Customers When a business has customers that come from several target markets, content directed toward each market segment helps site visitors find the place that suits their specific needs. When you work with the web designer to guide them through their concerns to get the answers they need, customers know you understand [...]

Web writing: plan and organize with verve

Three Steps: Plan Organize Words Teodora Petkova walks through the three steps of creating text (writing) with verve. Verve is the key ingredient to communicate and co-collaborate with your future customers by initiating a dialog (conversation). WebPromo.Expert webinar in a series for all things being on the web. The panel discussion after Teodora's presentation dives [...]

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