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Google+ Conversation Value

 Conversation on the new Google+ +David Amerland +Teodora Petkova +martin shervington +Zara Altair A conversation about conversation on the new Google+ Google+ has shifted focus to Collections and Communities. How do we go about continuing and building our conversations in the new environment? Does engagement still matter? Which dots are connecting? Join the conversation.   Many suggestions in [...]

How Clear Is Your Message?

Relational Search Enhancement Talk Answers Key concepts are the new keywords when constructing your online content. In some ways they are easier to use because the key concepts are presented in natural language. Help your site visitors and search by structuring your content to provide a better user experience.The more organized your content the better [...]

Midweek Zap – Word App

 CISE is Now An App Words for semantic search and much more.+Peter Hatherley  announces the new CISE apps tailored for your content needs. From a basic word bank, to one focused fro SEO, to expansive word clusters for wordplay and creativity stimulus. Whether you’re writing a simple Google+ post or an extensive white paper, CISE [...]

SEO for a New Website

What a New Business Needs to Know about SEO When a new business owner decides to set up a website he may look for pertinent websites similar to his, read a little about SEO, and concentrate on finding a web designer. When it comes to content he may take the opportunity to "borrow" content from [...]

The Copywriter’s Helen Mirren Factor

Actors Prepare For A Role Cloistered in a room surrounded by books and papers and books, Helen Mirren spent months studying for her role as a retired Israeli Mossad agent in the film The Debt she immersed herself in studying the Hebrew language, Jewish history, and Holocaust writing, including the life of Simon Wiesenthal. Viggo [...]

How To CISE Up Your Writing

CISE Up Your Content If you write for the web, you can improve the long-term search engine results of your copy by using Conceptual Intelligence Search Engine (CISE) to develop a Wordbank to incorporate select words into text. CISE is a technically sophisticated algorithm developed by Peter Hatherley,  in New Zealand. Writers are familiar with [...]

What Is Semantic Writing?

Semantic Writing Targets Two Goals The goal of content on your website or in social media posts is to draw potential customer interest in order for them to make a purchase. This is the ultimate aim of content creation. Semantic copywriting enhances content by also targeting words for search engine recognition so content shows up [...]

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