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Target Customer Segments With Tailored Web Content

Writing for Specific Customers When a business has customers that come from several target markets, content directed toward each market segment helps site visitors find the place that suits their specific needs. When you work with the web designer to guide them through their concerns to get the answers they need, customers know you understand [...]

Frequently Asked Questions: Clarity for Your Business

Frequently Asked Questions Define Your Business   A well constructed Frequent Questions page is a powerful way to introduce your business. Your website is the way to begin conversations with customers and a Frequent Questions page opens up your business for engagement.   A Frequently Asked Questions (FAQ) page Saves your customers time Manages customer expectations [...]

Web writing: plan and organize with verve

Three Steps: Plan Organize Words Teodora Petkova walks through the three steps of creating text (writing) with verve. Verve is the key ingredient to communicate and co-collaborate with your future customers by initiating a dialog (conversation). WebPromo.Expert webinar in a series for all things being on the web. The panel discussion after Teodora's presentation dives [...]

Midweek Zap – Word App

 CISE is Now An App Words for semantic search and much more.+Peter Hatherley  announces the new CISE apps tailored for your content needs. From a basic word bank, to one focused fro SEO, to expansive word clusters for wordplay and creativity stimulus. Whether you’re writing a simple Google+ post or an extensive white paper, CISE [...]

How To Find A Great Copywriter

Audition the Voice for Your Business Your Copywriter is the Voice of Your Business Finding the right copywriter for your business is a lot like a director auditioning actors for a rôle.  Resumes and CVs won’t tell you much. What you want is a person with a writing style that will fit your business and [...]

The Copywriter’s Helen Mirren Factor

Actors Prepare For A Role Cloistered in a room surrounded by books and papers and books, Helen Mirren spent months studying for her role as a retired Israeli Mossad agent in the film The Debt she immersed herself in studying the Hebrew language, Jewish history, and Holocaust writing, including the life of Simon Wiesenthal. Viggo [...]

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