Content Creation

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Target Customer Segments With Tailored Web Content

Writing for Specific Customers When a business has customers that come from several target markets, content directed toward each market segment helps site visitors find the place that suits their specific needs. When you work with the web designer to guide them through their concerns to get the answers they need, customers know you understand [...]

Frequently Asked Questions: Clarity for Your Business

Frequently Asked Questions Define Your Business   A well constructed Frequent Questions page is a powerful way to introduce your business. Your website is the way to begin conversations with customers and a Frequent Questions page opens up your business for engagement.   A Frequently Asked Questions (FAQ) page Saves your customers time Manages customer expectations [...]

Web writing: plan and organize with verve

Three Steps: Plan Organize Words Teodora Petkova walks through the three steps of creating text (writing) with verve. Verve is the key ingredient to communicate and co-collaborate with your future customers by initiating a dialog (conversation). WebPromo.Expert webinar in a series for all things being on the web. The panel discussion after Teodora's presentation dives [...]

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