Blog

Home » Blog

Target Customer Segments With Tailored Web Content

Writing for Specific Customers When a business has customers that come from several target markets, content directed toward each market segment helps site visitors find the place that suits their specific needs. When you work with the web designer to guide them through their concerns to get the answers they need, customers know you understand [...]

How To Prepare For Your Ghostwriter

What Your Ghostwriter Needs From You No matter what your genre—fiction, non-fiction, or memoir—you will share three vital components of your book The Point - The theme or purpose of the book and why people should read it Tone - friendly, scholarly, light hearted, literary, just the facts, etc. Conclusion - What your readers will [...]

Frequently Asked Questions: Clarity for Your Business

Frequently Asked Questions Define Your Business   A well constructed Frequent Questions page is a powerful way to introduce your business. Your website is the way to begin conversations with customers and a Frequent Questions page opens up your business for engagement.   A Frequently Asked Questions (FAQ) page Saves your customers time Manages customer expectations [...]

The Secret to Using a Ghostwriter

A Solid Foundation Begins With Background Ghostwriting is like being an actor assuming a role and then improvising. Just as actors do intense preparation for a role, a ghostwriter gathers information from the named author, performs background research and conducts interviews to prepare for the written text. The ghostwritten text will reflect not only the [...]

!-- Google Tag Manager -->